Hidden Secrets of Management Training – Look Inside the Box!

I recently added 20 yards of distance to every club in my golf bag with no effort whatsoever (and the chipping now is sublime). For the non-golfers out there, this is quite a significant improvement. For the golfers out there, send cheques to…

I have played the game for about 15 years achieved a reasonable standard and plateaued, content in the knowledge that I know enough to be competitive and to enjoy myself. Over the years I have taken, on average, two lessons per year, read copious amounts in magazines, watched my heroes on the TV, dreamed of faultless rounds, practiced my bad habits at the driving-range and, of course, played once a week.

I would say that I qualify as a golfer. My discovery was so basic, so fundamental, that I had classified it years ago as something I already did and, therefore, dismissed it from the long list of possibilities for making improvements. This raises the question; what else do we discount as known and, therefore, applied?

In my first year with Mitchell Phoenix I remember a meeting I had with the CEO of Ferranti and fell into the trap of proudly telling him about everything we did. After listening patiently he said, “Yes. We do all that. What more is there?” Years later I came up with the perfect response. At that moment, I was flummoxed.

In management, “What more is there?” The answers are likely to have been staring us in the face for eons; it’s just that they were part of the furniture. When things are taken for granted it’s hard to see their true value. This is what managers are up against and the challenge is to rediscover the hidden power of simple truths that have disappeared from consciousness.

I see Mitchell Phoenix management training programs as containing the kind of insights to bring about substantial gains personally and corporately with little effort. Some of these insights may never be uncovered in an entire career in management. If you want to add 20 yards to every club in your management bag re-examine your application of everything you know. Look inside the box.

Management Development or How to Make a Soufflé

The Four Pillars of Successful Management Development

Pillar 3: Structure

You are choosing a management development programme for yourself or others in your organisation. Of all the factors you take into consideration – the cost, the content, whether the course is residential or not, whether you’ll be able to swim and sauna before the gourmet evening meal at the venue –probably the last thing to cross your mind will be the structure of the programme.

Of course, you might discount a week-long programme on the basis that you can’t afford the time out of the office (or alternatively you might choose to shortlist it because you’ll do anything to get away for a few days). But beyond the length of the time commitment, what else is there to consider?

Management and leadership are activities which are done, not known. It is one thing to know the recipe for a soufflé, for example (any good cookbook or search engine can furnish you with the relevant knowledge), but it is something else to be able to walk into a kitchen and make a soufflé. Similarly, it is one thing to sit in a seminar room and receive input on how to lead and manage a team, and it is another to go back into the workplace and actually lead and manage your team.

You would not teach someone how to make a soufflé without asking them at some point to go and make a soufflé. There is little to be gained from management development programmes which do not demand that managers to go back into the workplace and apply what they have learned to create results. This is like training chefs but never asking them to cook, like coaching golfers but making sure they never go out on the golf course, like banning aspiring swimmers from getting wet.

The only structure which will produce a real return on investment in development is a structure in which delegates attend the first part of a programme, then go and apply what they have learned in the workplace to create results, then attend another section of the programme, then go and apply what they have learned in the workplace, and so on. This is the only way we learn how to do anything – from our own experience. If opportunities to accumulate experience – and a strong demand to create results – are not built into the structure of a management development programme, you can be certain that no real experience has been gained, and no results created.

After over 25 years in management development, Mitchell Phoenix’ Managing Director Kevin Yates is convinced that the only viable structure is a day a month. “A day a month is often as long as senior people can be away from the office,” he says, “and it keeps the focus firmly on the delegates and their responsibility to use the material to create results. The quality of the results which come back gets stronger and stronger as the programme goes on and participants gain in skill and experience, so that the results on day 6 are often much more sophisticated than those reported on day 2. The whole process is cumulative, and designed to spotlight the participants and how they are changing and adapting what they are doing in the workplace.

“On the other hand, programmes which are geared towards input for the delegates, rather than output from the delegates (ie results), are often more cost effective and conveniently accessed via a book.”

Few CEOs Cite Paint-Balling as their Chief Leadership Influence

The Four Pillars of Successful Management Development

Pillar 2: Robust Content

Few CEO’s Cite Paint-Balling as their Chief Leadership Influence

Rare quotations:

“I paint-balled my way to the top”
“karaoke made a leader of me”
“I now run all meetings on an assault course”
“all new employees have to fall backwards off a desk”
“the Captain and flight crew improved safety 14.6% by singing light opera”

One morning, walking back to your cubicle from the kitchen, you detect a subtle change in the atmosphere of the office. You look around and realise none of your colleagues are at their desks. A fan buzzes. On a notice board, sales targets flutter in the breeze. The first pellet catches you on the leg. The second and third thud into your chest, splattering blue and yellow dye. A fourth pellet smacks into the mug you are holding, and you feel a scalding sensation as you throw coffee all over your shirt and tie. “That leadership through paint-balling course,” you think to yourself, “has caused more trouble than it was worth.”

For comedians training is one of the most fertile areas of business life. The tenuous links made between a host of activities – from actors’ trust games to orienteering – and our working practices are hilarious because we can all recognise the scenario. Whether it is making the accounts team go through an army assault course or asking the production division to do a karaoke for leadership programme, everyone knows someone who has done something ridiculous in the name of development, or – worse still – has had to take part in something ridiculous themselves.

And, if you have spent your development budget on paint-balling, cooking and actors’ games, you should have gone to the pub instead.

If you want a development activity which is useful, rather than simply entertaining, what should you look for? After more than 25 years in development, Mitchell Phoenix’ Kevin Yates concludes that there are four pillars of successful development programmes. “Look for expert facilitation, an unwavering focus on the creation of results, a structure which will allow the creation of results, and tried and proven content,” he says.

What should this content consist of? First of all it should be usable in the workplace. Under pressure in a real life work situation, anything overly complicated, such as a theoretical ‘model’, will not come to mind or be used. Second, content should be useful, so that when it is applied it will solve a problem and/or generate concrete results. This means the content should focus on how to conduct the key activities managers and leaders undertake. Whether the focus is delegation, persuasion, motivation or anything else, concrete detail on how to do each of these things is vital. It is not enough to define the problem, the content must take us towards the solution and then prompt us to take action back in the workplace.

“Perhaps most important,” says Yates, “is that the content is based on strong, ethical business principles which senior managers can relate to, and on which they can build. They must see clearly how what is being suggested to them fits with the business principles they already hold, or with principles they aspire to and are likely to adopt.”

Management Development and the Middle Ages

The Four Pillars of Successful Management Development

Pillar 1: Focus on Results

Businesspeople are good at measuring a return. Stereotyped from at least the Middle Ages as bean-counters with abacuses, the Blackberry-wielding modern version of the medieval merchant knows how much things cost and how many of them s/he is selling. You measure the impact of lean manufacturing techniques on the bottom line. You measure the ROI of developing and marketing a new product. You can even measure how much each individual salesperson pulls in for the business.

But modern businesspeople are useless at measuring the return on investment in management development. Research conducted by DDI found that only around 25% of organisations formally measure the results of leadership development programmes. A recent IRS survey polled 74 organisations which ran management development programmes, out of which 13 said they were a failure, 22 said they hadn’t achieved a return on investment, and only six believed their programmes had been a great success. Both sets of findings suggest that today’s management development is a long way from the shrewd calculations of yesterday’s merchants.

What can the past teach us? In the times when Powerpoint, flip-charts and break-out groups didn’t exist, the closest businesspeople got to management development was the apprentice system. Of course, no-one would advocate asking managers to live in poverty for seven years, sleeping on their boss’s floor and only having Sundays off if they are lucky (if you recognise any of that, it’s time for a move - depressed job market or not). What is instructive about the apprentice system is that it asked apprentices to produce something to prove they had learned the skills of their trade. This “masterpiece” was visible proof of whether the apprentice had become a master or not.

Management development programmes which do not create measurable results are like apprenticeships where no masterpiece is required. In fact, they are like apprenticeships where no work is required at all. What guildsman would accept an apprentice into the stonemasons’ guild without visible evidence that he could carve stone to an acceptable standard? As turnaround specialist Ross Stuart observes, “if you can’t see any results, you have to question whether there are any.”

Management as we know it did not exist seven hundred years ago, but Mitchell Phoenix’ Kevin Yates is convinced that we should judge the development of our managers by the same yardstick that guildsmen used: the evidence of our eyes. “Only by creating results in response to the challenges of the workplace can managers truly measure their development,” he says, “and that’s the only way you will be able to accurately judge ROI.” Because of this, Mitchell Phoenix programmes are designed to create results from the first day. “Focus on results is one of the four pillars of successful management development programmes,” says Yates, “and in conjunction with a unique structure, robust content and expert facilitation, they will repay your investment many times over.”